A water buffalo costs $500 and lives for decades. A tractor for plowing the rice paddies costs $1,500 plus you need to purchase diesel. Easy calculation for the small Thai rice paddy farmer!
That means much oil saved for the Western SUV's now being marketed.
I recently posted this after reading a news item!
~~~
Part of the campaign must be ideological. In Dutch conversation I prefer to refer to the SUV's with the word "PC-Hooft-tractor". The word comes from comedian Yoep van 't Hek. The wording refers to the fact that SUV's can be seen most of the times on the Amsterdam street with the most expensive shops: the PCHooft-straat where they preposterously brake for speed humps! Any English equivalents for this ridiculing description?