I think a more likely and simpler explanation for such things as imprinting ("just-born duck thinks any moving object is mother, and thus thinks wayward football is parent" type of thing), is that for entirely physiological reasons, the chick is sensitized.
The sensitization could be (and I am only guessing by way of example) a flood of internally generated endorphins combined with some vision/motion phenomenon that is hardwired, not by learning over time, but almost instantly in the way that crack or meth can change behaviour very fast.
The 'flood of endorphins' is not some 'genetic memory', it is simply a function of the system that has been 'described' somwhere in the 800 bible's worth of DNA.
I throw in the bible reference to further confuse the homonculii ;-) You can't be me, I'm taken
In humans - very much so.