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The Austrian ad looks to me like it's not so much about sex as about lifestyle choices - and that's lifestyle in the glossy magazine sense. There's a hint that it's values-based, but it doesn't really labour (sorry...) the point.

The US ad just radiates sleaze. It even looks cheap and low budget - but in a squalid rather than a 'Let's look vox pop' kind of a way.

It's hard to imagine either playing in the UK. The Austrian ad would disappear under a wave of outraged complaints. The US ad wouldn't get made in the first place - not for fear of offending someone, but because our elections are party-based, and TV attacks on individual MPs aren't part of the political scenery.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Thu Oct 26th, 2006 at 07:27:13 PM EST
Actually, the Austrian ad kind of reminded me of this UK ad from the previous elections...

Of course, that was a spoof. But it's actually not bad at all.

by nanne (zwaerdenmaecker@gmail.com) on Fri Oct 27th, 2006 at 05:43:41 AM EST
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