They not only can attach that data to individuals and thus to demographics, but it is also tracked by the hour. You can't be me, I'm taken
I do know our gas stations are starting to squeal. At first with Costco at $2.79 they were still holding to $3.09. Not anymore. Down to 2.89 and fading. 6-8 big high speed fueling stations has to be really taking a big market share.