(yes, I was specifically targetting newspaper articles) In the long run, we're all dead. John Maynard Keynes
So we just have to substitute "one" for "you," which makes this "when one does this" or "when one does that" (general point).
Of course southerners in the US have partially solved the problem by inventing "y'all" for "you" (plural).
NOTE: this comment is known as a subtle change of subject which has the effect of turning attention away from any possible terse words or whatever.