Introduction
Quote (So and so says 'Long quote of things which summarise the point of the release and the PR teams hopes will be newsworthy, and aren't actually a real quote at all')
Background
Punchline

Organisation or personal background
PR contact details ffi
Embargo details specifying when the release goes live and can be discussed in print

Details like letterheads and logos matter, even if the release is a PDF and not on paper.

I can certainly put a formal release together, subject to editing and comments here.

Do we have an official PR/press/media email address at ET? If not, we should either designate someone as the main PR contact, or have a specific mailbox - media@eutotrib.com would work.