http://www.stt.fi/en/additional_services/services_for_media/media-services/press-release-service.htm l

I will contact the MD for more info and get back to you.

But I assume that, providing they feel secure about the source, we could supply journalistically professional documents as Press releases which would be put on their service for free. They need content!

To this end, we could point them to ET and present sample documents from the last year. I suggest we would limit our contributions to Energy papers only at first.

In my experience, there are three types of press releases:

• What we call 'Puff' or promotional material that is vaguely commercial advertising. These tend to go into the database and are only referenced when a journalist may be researching something in the archives . UNLESS it is a hot topic or celebrity

• Informational releases (such as the latest ET document) which a journalist may use as one of the sources to write their own article (often quoting the sources - which would be useful to us)

• Releases written as ready articles which lazy journalists can 'steal' wholesale, either by translating to another language or changing a few sentences to make it their own. These are better at getting the information out there, but often the sources are not quoted.