Jospin has, in a sense, always fought the media, and more broadly, the sway of perception over political life. His belief was always that facts spoke for themselves, and that patently honest discourse was the way to win hearts and minds. He has now twice been disappointed in his belief (in 2002, and today). Perception does rule, and he is perceived as schoolmasterish and Protestant. Ségolène Royal, who knows the importance of perception, has left him in the dust.
Otherwise, she has constantly come in for criticism on her "media" candidature. I don't know to what extent she orchestrates a media strategy - making sure she gets that bikini pic in the people mags, for example - or to what extent it's just the media running after her. Or, third and most likely, she knows the hay she can make out of the media running after her rather than her running after the media.
Alchimistes de la démocratie d'opinion (Alain DUHAMEL, 27 septembre 2006)Alchemists of a opinion democracy (Alain DUHAMEL, 27 September 2006)......Pourtant, avant même la fin du prologue, quelque chose d'essentiel est en train de se produire : la République présidentielle semble tout près de succomber à l'ultime métamorphose qui la transformerait en démocratie d'opinion.However, even before the end of the prologue, something essential is taking place: the Presidential Republic appears all too close to succumbing to the ultimate metamorphoses which would transform it into a democracy of opinion.......Le facteur inédit qui risque de faire basculer la Ve République vers la démocratie d'opinion, stade ultime du triomphe de l'émotion sur la rationalité, c'est que les deux cofavoris de l'heure en mettent déjà les recettes en oeuvre.The previously unseen factor running the risk of tipping the balance of the 5th Republic towards opinion democracy, ultimate stage of the triumph of emotion over rationality, is that the two opposing front-runners or the moment are already putting its prescriptions to work.......Nicolas Sarkozy, déjà maître de l'appareil de l'UMP, omniprésent dans les médias, interpelle directement les Français sur des thèmes sélectionnés avec soin pour se prêter à la mécanique de la démocratie d'opinion (justice, sécurité, immigration, régimes spéciaux, carte scolaire, etc.).Nicolas Sarkozy, already master of the apparatus of the l'UMP, omnipresent in the media, appeals directly to the French [people] on topics carefully selected to lend themselves to the mechanics of pinioon democracy (justice, security, immigration, special regimes, school charter, etc.).......Cela ne résiste cependant pas à l'examen: l'autorité épanouie des deux alchimistes de la démocratie d'opinion, leur autodétermination absolue, spectaculairement symétrique, balaie la rhétorique participative. Nicolas Sarkozy et Ségolène Royal tentent de se construire un trône sur les sentiments et les passions, sur la séduction et les emportements. Ils savent pourtant l'un et l'autre à quel point la démocratie d'opinion, si elle peut aider à la conquête du pouvoir, en handicape l'exercice.That, however, does not resist examination: the blossoming authority of the two alchemists of opinion democracy, their absolute self-determination, spectacularly symmetric, brushes aside participative rhetoric. Nicolas Sarkozy and Ségolène Royal try to biuld themselves a throne on feelings and passions, on seduction and anger. Neither of them knows, however, to what extent opinion democracy, while maybe aiding the conquest of power, is a handicap to its exercise.......Comment construire un projet rationnel, cohérent durable sur l'évanescence d'une popularité, sur un donjuanisme politique encouragé par les médias qui, pour la plupart, n'ont qu'une idée en tête après quelques expériences malheureuses (le 21 avril 2002, le rejet du référendum européen, les tambours et trompettes pour tant de candidats bientôt abandonnés), surfer sans risque ni gloire sur le sillage de la démocratie d'opinion?How to build a rational project, coherent and durable on the fickleness of popularity, on a political donjuanism encouraged by media which, for the most part, have only one idea in their head after a few sad experiences (21 April 2002 [the last Presidential election], the rejection of the European referendum, the drums and brass for so many abandoned candidates), to surf without risk or glory on the wake of opinion democracy?
I'd simply reply that if he thinks no candidate before didn't choose themes that people were concerned about and didn't know that you had to speak to emotions, he wasn't watching. He's telling us that, before, we had politicians lining up policy and programmes and being dead serious? Then how did Chirac get elected? Mitterand had a programme - was forced to have a programme - but he knew that wasn't what would make people vote for him.
It may be that Royal and Sarkozy play the media more than any pols before them. But they're fifty-year-olds, not eighty-year-olds. The media take up a different place in life than they did a generation ago. Alain Duhamel should know, he's been in and out of newspapers, magazines, and TV studios for thirty-odd years.
(Nitpick: Ils savent pourtant l'un et l'autre... means "They both know...")
Strangely enough, the Fifth Republic was founded by someone who was pretty much down with that...