The same with feed of news... a default set-up.. and if in the future we can change the code and make it personal... it will be ok.
A pleasure I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude
ET is international(ish) by definition because the content is either explicitly European or has a Euro angle.
Not every blog needs to have a scope that's quite this wide. You can easily split content into International, Euro-wide, national, local and subject-specific issues, and let people pick and choose which they want to read. If someone on the Euro side finds some local content interesting, they'll very likely translate enough of it to make it worth discussing.
2. You don't need to confuse the user. You can have a themed log-in portal that picks out one stream - e.g. energy news - by default. Then once they're in they can read a note that says 'By the way, did you know there's more...?' and they're off and running.
