I dunno either. I tried not to give the impression in this diary I was a convinced Hulotist (?). He's a businessman as well as an activist. He runs a foundation that sells (or a subsidiary does, I'm not sure), "Ushuaïa" products (shampoo and stuff) that are supposed to be environmentally sound. And there's the question I barely touched on, that, in running this campaign, he's greatly raising his personal profile and increasing his popularity as a media figure. So right... I dunno!