Energy is a three part situation:

• Source
  
• Efficiency of use
  
• what we use it for

Efficiency should be driven as far as possible.

And, well, while I want more sensible usage patterns, more efficient systems using renewable / sustainable power will make those "conservation" choices both more likely and more powerful.

I know that, without a doubt, a good percentage of people won't be 'tree-huggers'.  But, if there is not a choice when they turn on the air conditioner as to how efficient it is, well, they will be using less power.

But, by making more efficient systems more widely available, and the benefits of those systems more visible, they will 'own' ever more market share.

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