The dominant narrative according to which reducing waste is the equivalent of returning to the stone age is the cause of the public reticence toward global warming remediation. It's rather impossible for most to imagine that we can improve our lives by switching to renewables when nothing is done to provide the infrastructure that would allow envisionning change and nothing is said to inform the public of the economic benefits of new technologies. Discussing environmental catastrophes may not have a quantifyable effect on the public will to address global warming, but it is the only way we have to communicate that business as usual is the surest way to return to the stone age. Still, I completely agree that we need to impose a discourse that is positive toward our capacity of adaptation; after all, it shouldn't be very difficult since this framing is already part of the dominant dicourse w.r.t. human inventiveness.
Devilstower had a magnificent piece at Daily Kos re automobiles Sunday. (DKos seems to be down -- definitely worth checking out, wonderfully written and right on this point.) Blogging regularly at Get Energy Smart. NOW!!!
Option 1: Try to convince people to conserve. Option 2: Do nothing. When the oil is no longer available, for whatever reason, then people will conserve.
Realistically, we are going to choose (or have already chosen) the latter.
Energy is a three part situation:
Efficiency should be driven as far as possible.
And, well, while I want more sensible usage patterns, more efficient systems using renewable / sustainable power will make those "conservation" choices both more likely and more powerful.
I know that, without a doubt, a good percentage of people won't be 'tree-huggers'. But, if there is not a choice when they turn on the air conditioner as to how efficient it is, well, they will be using less power.
But, by making more efficient systems more widely available, and the benefits of those systems more visible, they will 'own' ever more market share. Blogging regularly at Get Energy Smart. NOW!!!