• Implement mad PNAC plans to take over the world.
  
• Money to be spent with the military crowd.
  
• Regain US dignity after 9/11
  
• Make some of the Israel lobby happy
  
• Put in place a sympathetic government in control of the oil and strategic position
  
• "He tried to kill my Daddy"
  
• Put the frighteners on the rest of the world
  
• Demonstrate the validity of the high-tech, small force theories of Rumsfeld and co
  
• Gain the political advantages of being a War President for Bush and the Republicans

The problem is that the fools completely underestimated the difficulties because they create their own realities.