Americans are opportunists. Once all hell broke loose, they inserted themselves into the fracas. But the initial dunderheaded moves were at least partially the responsibility of the EU. You can't pretend this was an American plan circa 1990.
You'll have to tell me why the Americans dithered, what they could have hoped to gain by dithering. In fact, many point to the Reagan-Neo/Con connections to Yugo defense structures as a reason why the US actually favored the Serbs in the 1980s.
Here, read the NY Times on the US's positioning:
http://query.nytimes.com/gst/fullpage.html?res=9E0CE3D8153DF93BA35757C0A964958260&sec=&spon= &pagewanted=all