Most of the VC's do not limit their rate of return goal. I haven't looked at the numbers recently, but most want to be in the upper quartile of VC's in terms of IRR, and I believe that requires in most "vintage years" of funds returns that are more like 45%, IRR's that is.
For him, business was fun, or it had to be. He did, and I had quite a few conversations with him about it, want to change the world. Yet it wasn't in the goody goody, sense of change, but in just making life more fun. I was staying at his place just before the launch of Virgin Airways, and all he wanted to talk about was the logo on the planes - nothing about the business or even the service concept. It was the logo and how it would appeal to the potential audience. But that IS the fun side.
I am biased of course, but his business success is, for me, inspirational. Not at all in the sense that I could do the same - because I don't have the chutzpah or brains - but he showed that there was an alternative, and that original thinking could be rewarded. You can't be me, I'm taken
And I am sure their kids will be wondering what is so special about virtual reality, or millions of people gathering together virtually to change corporate decision-making. You can't be me, I'm taken