I wonder, does the ecosystem of cultural norms has to be dominated by a few dominant norms, one for each aspect? Do weaker cultural norms have no means to "remain themselves" and form an opposition to a dominant norm? The ecosystem of living styles seems to be very Jurrasic (or even pre-Cambrian) at the moment: everyone aspires to be more among top few percent most powerful or affluent; no one "knows" how to survive happily with the satisfaction you have.