and that means revising the whole capitalist model; the notion of "having to" keep the assembly line running in order to protect the rentier's investment -- even if this means a spectacular waste of resources and drives perverse dogwaggery in the form of "demand creation" (with all the intrusion, privacy invasion, pollution of the memescape and other side effects of blitz advertising that groups such as Adbusters document so well) -- is just plain absurd.