I'm not saying they do it in a clever way or the best way by any means but I think that is where the motivation comes from for this kind of gimmick. Ad astra per aspera
It will backfire, anyway. "It's the statue, man, The Statue."
"We must halt the decline of chemistry in the UK! I know! Let's illustrate the issue with a geometry problem!"
You're right. Something about this plan - I can't quite put my finger on it - doesn't seem to work, for some reason.