It's received a mauling from the public, but what do branding experts make of the new Olympics 2012 logo? Talk about pressure. This is a logo which took a year to design and has to help raise £2bn of private money to pay for the running of the Games. So there were some understandable nerves among the London 2012 organisers when they unveiled it. But they are adamant this is a logo which can engage with young people, excite sponsors and define London. "We don't do bland. This is not a bland city," says London 2012 chairman, Sebastian Coe. "We weren't going to come to you with a dull or dry corporate logo that will appear on a polo shirt we're all gardening in, in a year's time. This is something's that got to live for the next five years."
It's received a mauling from the public, but what do branding experts make of the new Olympics 2012 logo?
Talk about pressure.
This is a logo which took a year to design and has to help raise £2bn of private money to pay for the running of the Games. So there were some understandable nerves among the London 2012 organisers when they unveiled it.
But they are adamant this is a logo which can engage with young people, excite sponsors and define London.
"We don't do bland. This is not a bland city," says London 2012 chairman, Sebastian Coe. "We weren't going to come to you with a dull or dry corporate logo that will appear on a polo shirt we're all gardening in, in a year's time. This is something's that got to live for the next five years."
20 12
stacked on top of one another. Everything about the logo is hideous.
That must be one of the most colossally stupid statements ever made.
That's the meaning of the logo.
they just do ugly.
N Am EurAsia S Am Africa
We weren't going to come to you with a dull or dry corporate logo...
20 versions of absurd mercantilist kitsch. In the long run, we're all dead. John Maynard Keynes
