I don't think this is really new, it is only the latest reincarnation of modern colonialism: we don't take over over other people just because we are stronger, but because we bring them something good. The Good News of Christianity, civilisation, enlightement and declaration of human rights, modernism, whatever. *Lunatic*, n. One whose delusions are out of fashion.
It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our necessities but of their advantages. — Adam Smith in The Wealth of Nations