Very much hated, it seems:
As thousands protest, Games chiefs stand by their `bold and dynamic' logo-Sport-London 2012-TimesOnline
On the BBC website thousands mocked the design, comparing it to a disfigured swastika and a window that had had a football kicked through it. Others poured scorn on the £400,000 paid to a brand consultancy to produce it.
BBC to the rescue: BBC NEWS | Have Your Say | Pick your logo for London 2012
The Olympic logo has received a mauling from the public so we have been asking readers to send in their alternatives.
I like this one:
How can a logo look so much like something that fell out of The Land of Nightmare?
It's uncanny.
I think it's going to be haunting our sleep for decades to come.
I'm entirely impressed. It bodes well for the rest of the project.
It made me chuckle.
Let us hail the true olympics!
Don't fight forces, use them R. Buckminster Fuller.
The logo reminds me of Microsoft shapes, those stars and squares you can put into a powerpoint presentation. Five hundred thousand quid for someone to spend the morning before the presentation arsing around in word, probably.
"Hmmm. The deadline is coming up. I have thought about this EXACTLY NEVER since we got the contract, and now I have to...hmmmm. Those shapes at the bottom of the screen. Lisa Simpson! Noooooo. That would be bad. Terry!"
"What?"
"If I made a logo that looked like Lisa Simpson was [content deleted for those who have not seen the logo], well."
"Are you serious?"
"Er....yeah."
"Let's do it!"
"Yeah!"
Ha ha ha ha ha ha! Five hundred thousand quid!
Having re-found them, I discover the olympic rings to be elegant. Why muck around? The rings, and underneath the name of the town and the year. Go crazy with the font settings! Don't fight forces, use them R. Buckminster Fuller.
