A first step in that direction is to recognise that social changes can also be innovations, can also be progress. And that on the other hand technological change can be a key enabler of and driver towards social change. So we need a more eco-efficient technostructure. And we also need a more dematerialised lifestyle. The trick is to make these work hand in hand.
I think both are right and both are wrong ... and that the path forward is better informed through an understanding/evaluation of this. Consider this an opening shot at that discussion space here. Blogging regularly at Get Energy Smart. NOW!!!