I had an official serenade once when I was in Colombia and it was wonderful. I recommend it to everyone.
the serenading is done in the middle of the night, and wakes up the whole neighbourhood, but nobody complains as soon as they realize it's a serenade.
cheap romanticism? maybe. but I liked it. and so did my ex, and the band, and the whole neighbourhood who listened in.
Genius marketing. ;-) Any idiot can face a crisis - it's day to day living that wears you out.