I was using the terms 'coercion' and 'propaganda' to indicate that what is needed is the right message pushed again and again, relentlessly. It is not a matter of getting the 'facts' to the public, but to repeatedly present the same talking points to be assimilated and absorbed through rote repetition, rather than as a process of 'rational' 'reasoning'. Thus, not appealing to what I would consider 'legitimate' methods of persuasion, but rather as an argument from authority, and of stupid repetition, I would consider it a form of coercion.

The 'coercion' in the piano example is the process whereby the ownership of a piano is established as a norm for those in a particular socio-economic segment. Much in the same way, 'correct' ideas and opinions on the extraction and stewardship of natural resources, the environment and economic activity need to be established as a norm of 'all right thinking individuals', as the 'markets are best' mantra is right now.