Maybe I'm just old-fashioned, but I'm not sure that 'Vote for me, I'm not completely eye-poppingly splutteringly chicken-explodingly insane' should really count as an election winning platform.

H'mmmm.  Well.  Yeah.  And if the average political reporter, average commentator, and average voter in the US had the average intelligence of the average turnip it wouldn't be that effective.

But with the GOPs field is running around proclaiming, "Vote for me! I am completely eye-poppingly splutteringly chicken-explodingly insane."

It works.