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The fact that it is fully transparent is, imho, why it becomes more powerful, because it contrasts with the opacity of other media.

However there is a difference between playing their game and gaming their system, as I'm sure we are all aware. The most important factor, as you noted elsewhere, is our understanding of a) the process by which the mainstream media consider, accept and edit content and b) the specific audiences they are addressing, and the language and form of argument that can attract attention.

The LTE is a useful door opener. But I hope the process can be one day extended to include more substantial articles. ;-)

You can't be me, I'm taken

by Sven Triloqvist on Sun Jan 6th, 2008 at 10:22:31 AM EST
[ Parent ]
Some of my edits attempt to find word choices that shift the frame from theirs to ours. The audience are not the editors but the readers: the goal is to get them to read text that will make them go 'huh?' because it comes from a different frame than they're used to. The "serious" wording is to get past the editors, and the "careful" wording is to influence the readers.

We have met the enemy, and he is us — Pogo
by Migeru (migeru at eurotrib dot com) on Sun Jan 6th, 2008 at 10:33:12 AM EST
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