However there is a difference between playing their game and gaming their system, as I'm sure we are all aware. The most important factor, as you noted elsewhere, is our understanding of a) the process by which the mainstream media consider, accept and edit content and b) the specific audiences they are addressing, and the language and form of argument that can attract attention.
The LTE is a useful door opener. But I hope the process can be one day extended to include more substantial articles. ;-) You can't be me, I'm taken