How many times does one have to repeat the rather obvious and clearly stated in my diary to you - he's NOT primarily concerned with changing the minds of religious extremists - if that happens with some that's a bonus. Try reading and paying attention to what's said - he's interested in providing food for thought for the people who haven't given religion much thought and are only nominally Christians, and for Christians with doubts, but very importantly he's concerned with providing support for atheists particularly in the US. It's not very difficult to understand, give it a try.

Maybe it's because I'm a Londoner - that I moved to Nice.