When I was 15 or 16, an English teacher had my class come up with a list of slurs for men and women. She broke us up into groups of four and gave use 10 minutes. Everyone's list had at least five times as many slurs for women as for men.
you are the media you consume.
For the past 30 years "stay on message' has been the mantra. This ignores the fact that the message is always in flux. Because culture changes -it has to change.
I don't knew that the answer is - except my instinctive answer is that say whatever you want and take the consequences. That is what the erosion of cultural sensitivities is about. You can't be me, I'm taken