That a newcomer should be expected to have read all the archives and absorbed the entirety of ET 'wisdom', as though it were one's entry card, is not likely to attract return visitors.
It's less a gender issue, in my view, than it is one of being challenged to successfully jump on to a fast-moving train.
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There's probably no quick answer. We can't put up summary papers, because they'll be at least as long as diaries stories are.
Some gentle marketing of the 'we called it ahead of time - now read on' kind might help. Perhaps.
The problem is, we can't even begin to gauge this until someone new comes in with the self-confidence to put up diary saying, "I don't get (a), (b), (c)..." The fact is that what we're experiencing right now is a top-down disaster. -Paul Krugman
