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Wasn't one of the starbucks strategy to dump a lot of outlets in a single area to kill the existing competition ?

Auferre, trucidare, rapere, falsis nominibus imperium; atque, ubi solitudinem faciunt, pacem appellant.
by linca (antonin POINT lucas AROBASE gmail.com) on Sat Oct 11th, 2008 at 10:34:28 PM EST
[ Parent ]
In a LOT of places that Starbucks built, there was no competition at all.

Much of Americana suburbia was completely lacking in both coffee establishments, and in the kind of semi-public lounge space that Starbucks provides.

The "Starbucks destroys local competition" argument comes very loudly from the few places in the US that actually had coffee shops.

And, from what I experienced in the Ann Arbor, MI area, one of the reasons for Starbuck's success was the fact that it made better coffee (at least by my tastes) and had a better social environment than the competition.

It wasn't a better financed but generally inferior competitor - it was a better financed and generally equivalent competitor.

by Zwackus on Sun Oct 12th, 2008 at 12:48:22 AM EST
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