As someone who has been the object of such a crime, and who has worked with rape victims, it's my personal opinion that the pendulum has swung quite, perhaps too, far in that direction.  This is just my opinion, and maybe why I like the ad (that, and I have a positive knee jerk reaction to "blasphemous" iconography).  And I don't really know what this situation is like in Europe; our social attitudes toward sex are so different.  I'm appreciative that the emphasis has been on recognizing rape as a violent crime.  But only discussing it as such has never sat well with me.  It's too antiseptic and while important for legal justice, it does not acknowledge the complexity of the crime. Rape is a violent crime.  Rape is also sex.  It is messy.  It's one reason men (or women, or whomever) who have no history of violence or crime struggle to accept they've committed rape, and why victims are often so psychologically screwed up afterwards.  

Just a personal opinion - I don't speak for anyone else.

Come, my friends, 'Tis not too late to seek a newer world.