It's this anti-elitist trick again: every time you refuse to consume the rubbish one wants to sell you, some clever marketer comes up saying you're a snob. "Dieu se rit des hommes qui se plaignent des conséquences alors qu'ils en chérissent les causes" Jacques-Bénigne Bossuet
"Beaujolais Nouveau is not a wine to sniff, swirl, and contemplate; it's a wine to pour and party with."
http://www.wineweekly.com/wine-basics/beaujolais-nouveau-answers/
I just had some - no worse than a lot of French wines I've paid a lot more for - yes, I know, I should seek better advice each time. Often I just choose an Australian wine :-) Maybe it's because I'm a Londoner - that I moved to Nice.