Breakfast Oatmeal comes with several types of dried "fruit" including apple,  "peach," "strawberry" etc.  But neither strawberries nor peaches would hold up for the process while apples would do so just fine.  So they take apple chips, dye them red or yellow and add artificial flavors that make them taste remarkably like peach or strawberries. My palate cannot tell the difference.  The clue is on the ingredient list.  Fortunately I am quite satisfied with apple and cinnamon as my standard fare.

If sanity be culturally normative, then by the norms of this culture I claim insanity.