a) I do not market 'consumer' products (though I did in the 80's)
b) I use the' Ogilvie method'. If you wouldn't use the product or service yourself, then don't market it. You can't be me, I'm taken
The thing is, that by expressing an interest in a phenomenon, are you supporting it? ;-) i.e by making it visible, are you complicit? Well, unfortunately, by being born human, we are all complicit. You can't be me, I'm taken
But all effective marketing is perceptually 'phenomenal' with the target audience. It doesn't work otherwise. You can't be me, I'm taken
