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So that brand is even a phenomenon? Smart, very smart viral marketing ;-)

*Lunatic*, n.
One whose delusions are out of fashion.
by DoDo on Thu Nov 20th, 2008 at 02:16:05 PM EST
[ Parent ]
I would agree with you if I was getting a cut ;-)

But all effective marketing is perceptually 'phenomenal' with the target audience. It doesn't work otherwise.

You can't be me, I'm taken

by Sven Triloqvist on Thu Nov 20th, 2008 at 02:23:00 PM EST
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