Here is the paper in which he develops the idea (I have not read it, just the Scientific American interview):

Pirational Choice: The Economics of Infamous Pirate Practices

linca: Because the problem with Orwellian speech is not its use as propaganda, easily recognisable as such, but but when indeed its formulations and simplifications become part of common discourse, orienting thoughts its way.

Here I think you are presuming people guilty until proven innocent of being intellectually compromised by corporate buzz speak.  I believe the burden of proof goes the other way around.

Truth unfolds in time through a communal process.