In the US people do not recognize the many means of self-expressions. Some are innoucous. Many more are commercial factors. Americans cannot be described stereotypically as being a creative people unless one admits the contributions of immigrants to "new" products and processes. The facts are given by demographic analyses: innovations derives from "naturalized" citizens, recruited. That pathogenic principle is evident in organizational arbitration (firm level). It is prosaic: solicitation of indifferent or impartial agents (consultants) to disrupt corporate conventions, not to mention any therapist engaged in family conflict.
The MSM sphere of influence over compulsive behavior includes named "national" events to which audiences respond. That response is unmitigated, arguably explained by broadcast consolidation of contents reproduction. "Black Friday" is one of these events or historicized phenomenon to which Americans are sentimentally attached. Although advertisers continuously implement price discounting 31 May - 30 Mar (two full quarters) to flush inventory-related impairments on earnings (ergo, leverage) in order to reconcile fiscal year reporting, American consumers are oblivious to future savings. (Otherwise "Black Friday" would occur in June.) Pavlov's dogs and rats did not calculate either.
My impression of this particular MSM item is that the reporters are aware, shoppers are desperate, not compulsive, due to commodity shortages. Either desperation or compulsive behaviors expressed like hysteria resembles chaos, incontinence, craziness, and death. The foregoing are apt descriptions of the sole alternative to law and order of Homeland Security, in general. It's all quite sordid, an excellent ad-rate multiple NOT multiplier. So shopper phobia could be "framed" as a problem to be managed to the extent monetary policies destroy the domestic economy and any semblance of a "bottom" analogous to corporate cost bases.
Yes, well, I've lived through another bizarre Thanksgiving holiday. Diversity is the key to economic and political evolution.