And I find it a stretch associating "burning desire" with "fairness". If we want to inspire people, make them want a different world, we must find something more essential and powerful than "fairness".
If we want to inspire people, make them want a different world, we must find something more essential and powerful than "fairness".
i fail to understand why that word doesn't work for you!
it doesn't get any more powerful or essential for me.
perhaps you will share what words might communicate the concepts i assume you want to promulgate?
something sexier, perhaps? with more 'brand buzz'?
why does the simple turn people off? 'fair' is a wonderful word, with its multiplicity of allusion, redolent of ye olde village fayre, and 'fairness' much less clumsy than 'social justice', which is as accurate.
btw your title amused me no end, i wonder if the pun was intentional?
or did you mean 'whither'? ~Government budget deficits are not nearly as dangerous as the deficits we have created in vital and complex natural systems.~ Naomi Klein.
If I had the bigger words, the stronger concepts, I would of course share them. I do think we need to be searching for them. I'm not against the concept of "fairness", obviously, but I think the term can be claimed by almost anyone, and there's something whingy about it ("not fair", "fair play", etc, connotations that pollute the main concept). The result, imo, is that it's not a word that strikes a deep enough chord for many people (though it does for you, as you say).
The whither/wither pun was intentional, bien sûr.
i was being serious though, and i guess objecting a bit to the concept of 'dressing up' simple concepts, when the concepts themselves don't really need it.
i applaud any intention of getting more people on board through better meme spreading, i spoke too hastily.
why not indeed make better PR for fairness? ~Government budget deficits are not nearly as dangerous as the deficits we have created in vital and complex natural systems.~ Naomi Klein.
And given the number of people who are looking (if not already falling) into the abyss right now, fairness, equality and social justice ought to resonate pretty broadly. The fact is that what we're experiencing right now is a top-down disaster. -Paul Krugman
the neolib right's promise of "freedom of opportunity" (which has been pretty clearly exposed as a euphemism for "freedom of opportunism").
heh, bullseye! ~Government budget deficits are not nearly as dangerous as the deficits we have created in vital and complex natural systems.~ Naomi Klein.
