On the other hand, I see no real contradiction in restricting the presence of skin in the public sphere (through campaigns against the objectification of women and for the elimination of gender stereotypes from advertising)

The legislation here is focused on the use of others skin for commercial gain. An illuminating point is that in the 90'ies a computer company focused on laptops had ads with a woman with lots of cleavage and a laptop. The ads where reported to the ethical marketing board, but where freed on the basis of the woman actually being the owner of the company.

At the same time as tougher rules on gender stereotypes in ads is proposed - and as a part of the same general feminist movement - we also have stuff like this:

Topfreedom - Wikipedia, the free encyclopedia

A protest movement called "Bara Bröst" appeared in Sweden in September 2007 to promote women's right to be topless in places where men could also be topless. Several events were staged in public swimbaths in September and October.^[8] While toplessness is not illegal, several private or public establishments in Sweden have a dress code which demand that everyone wear tops: topless individuals can be denied access or thrown out.

I think they won the discrimination suits they filed after being denied access to some of the public swimbaths.

Public nudity for personal purposes is more accepted then for commercial purposes, though I agree with Jake that on that note society has moved in a more puritanical direction since the 60ies. But since nudity in summer for sauna and bath is traditional it is the cities that are more prude, and the countryside that is more nude.

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