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It also seems to me a vast exageration, yet there are many hidden costs.

  • google replies in a few seconds, but there are huge costs in crawling the net and precomputing the page ranks, which happen before your search (and you can't put a price tag on these for an individual search, because they are mutualized over all searches)

  • the index and the link matrix for the page rank have to be stored on armies of hard-drives, which suck a lot of power even when there is no search, with present hard-drive technology.

  • the computer of the end-user is in many cases a 500W monster, and not 40-60W like the iMac.

  • you must count the power in all the DSLAM and backbone routers to carry the data (not only for the search, but also for the crawl, and crawlbots are now something like 10% of IP bandwidth - of course, they still pale in comparison to spam and porn fileswapping which together make up well over 50%)

I can still tell it's an exageration because google has something like 30 huge datacenters worldwide, so we are talking of much less than 1 million processing nodes, and there are much more running PCs anytime in the world (and they still make up for a small portion of total power consumption). Besides, google could be siting data centers in country with cheap/carbon-free electricity in the future (France, Iceland, under PVs in Nevada...)

Pierre
by Pierre on Mon Jan 12th, 2009 at 06:56:58 AM EST
[ Parent ]
Which is a good reminder that a carbon tax might be a useful way to go. The easiest way to push on all these different areas is to just make it more expensive to create CO2.
by Metatone (metatone [a|t] gmail (dot) com) on Mon Jan 12th, 2009 at 08:51:18 AM EST
[ Parent ]
On the cost side, the datacenters are also serving to buffer tons of duplicated information on the edges so that one server doesn't have to serve all. This redundancy, of course, costs power.

On the positive side, Google is moving forward with alternative power for their centers; their own solar, their own windmills, their own rivers and dams...

Never underestimate their intelligence, always underestimate their knowledge.

Frank Delaney ~ Ireland

by siegestate (siegestate or beyondwarispeace.com) on Mon Jan 12th, 2009 at 11:12:36 AM EST
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