There are plenty of other parameters to study, for sure. But none speaks to The Masses™ like "you may rather not have GM, but we have no choice if we want to feed the world".
Monsanto said yesterday that it was surprised by the extent of the decline found by the Kansas study, but not by the fact that the yields had dropped. It said that the soya had not been engineered to increase yields, and that it was now developing one that would.