Rather than subsidising industrial agricultural production we should pay farmers for services they perform like maintaining soil quality, local biodiversity and a scenic landscape (the value of the latter is in large part dependent on culture and should thereby be differentiated).

{Rises, Applauds. OK, Applauds some more, with some "hear, hear"s thrown in for good measure.}

I've been accused of being a Marxist, yet while Harpo's my favourite, it's Groucho I'm always quoting. Odd, that.