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Wikipedia is getting quite a reputation as a reasonably reliable, very comprehensive, and yet accessible knowledge base which allows people to get a handle on a topic very quickly. How do you want to position ETpedia relative to that space?
We can certainly have an internal Wiki, but realistically Wikis aren't considered 'serious' by the MSM. That could well be their loss, but the MSM are still the main medium for getting points into the mainstream, and we need to follow their format if we want to - actually get points into the mainstream.
We need a press presence. We need a point of contact for press people, and we need to send out regular press releases. We may also need a serious website. I don't think a Wiki will do the job, because it's not the right tool for the job at hand - which is media impact, not information aggregation. Something like Comment is Free with an ET twist might.
All of this may be window dressing and fluff as far as the content goes. But in terms of prescience and analysis we have some of the best content in the blogosphere, and a lot of it is being wasted because more people aren't seeing it.
On average we seem to be running about two to five years ahead of Conventional Wisdom. If we want to start changing all of Teh Stupid that makes up conventional wisdom we need to be much more active about crafting a solid media presence and making sure that talking points are pushed regularly znd reliably into national and international debate.
For example, searching on
olympic torch relay site:cnn.com
will only pull up articles from CNN's website on that topic.
It turns out that not just new publications and organizations come up in Google news, but "think tanks" like The New America Foundation and the The Century Foundation also come up on Google News searches, while others like The Economic Policy Institute and The Progressive Policy Institute do not come up at all.
It would be interesting to learn what differentiates these, and to see if we can get EuroTrib.com to come up on Google News searches as well. A language is a dialect with an army and navy.