Drew J Jones: Otherwise, you have cases like Jerome's, where an issue and theme is hammered constantly for months or even years, and finally it begins to creep in as, through events, it becomes an easy sell to the press.
I hear you. Still, see this comment: Friedman has arguably been at the leading edge of the media-blogosphere push to make green industry and renewable energy a central public policy issue in the U.S. A language is a dialect with an army and navy.