Op-Ed , on the other hand should be a anrrative from the start.. taking shots at contradictions of teh opposite narrative.
Now, we need a media outreach.. :)
And El Pais would eb the target newspaper.. or El Mundo... Razon .. I doubt it...
A pleasure I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude
For most audiences you have to be able to make your point in a single sentence. Everything else in the op-ed is the carrier, but the maximum impact comes from that one sound-bite sized sentence of payload.
Kos is actually good at this - most of his front page comments look like throw-aways, but in fact they're very distilled one-two punches nailing a point or two.
One one I'm working on at the moment includes some talky fluff with comments from Greenspan and others, and a 'So why is it that economists are so very bad at managing money?'
El Mundo would be less receptive but still they like to think themselves as centrists and rationalists...
