marco:
Does something become "media" simply when it gets over a certain threshold of regular attention? If so, why couldn't EuroTrib-cum-ETWiki also count as "media" if and when it gets the same kind of exposure?
It turns into media once it starts affecting how the population as a whole votes, thinks, and spend its time and money.
Why do you think a this Wiki will do that when no other Wiki has, and ET's previous Wiki died from neglect and indifference?