Echt made a kind of music that is/was known in the States as 'adult alternative', with artists like the Goo Goo Dolls, Sarah McLachlan, Ben Folds and Dave Matthews. As allmusic writes:

allmusic

What ties adult alternative pop/rock together is a sense of maturity: it's essentially mainstream, pop/rock-based music of the '90s that appeals to a more refined, mellowed-out adult sensibility, intentionally or otherwise. The rock & rollers tended to be more laid-back, prizing songcraft and good vibes above visceral energy, and the others -- especially the singer/songwriters -- made music for thoughtful contemplation. At its worst, adult alternative pop/rock was a superficial approximation of the substance in its alt-rock inspirations -- often because of performers' assumptions about what constituted maturity. Anxious to make music that was pretty and likable, some artists wound up inoffensive to the point of blandness; others self-consciously tried to sound "deep," resulting in forced melancholia and heaps of overwrought, amateurish poetry.

I do like some of the music, but I don't care much for adult alternative production - mellowed out distorted guitar rock mixed with some electronics put on as an afterthought. It seems to have died down a bit in the US, but the style is still going strong in Germany. Juli and Silbermond are other examples.

The Ich+Ich track is really terrible. 'I've been waiting so long for the one moment, I am on the lookout for 100 percent'. I mean. There's bland. And then there's bland. This kind of forced rhyming is normally reserved for Schlager songs.