The side by side translation capability is one excellent solution. But is it enough? How do the one in a million find themselves here in the first place? And what makes them stay past the 2 seconds of splash page time?
I still believe that we need a statement of intent on the splash page that makes a 'promise' to potential new member - even if the promise is as vague as seems inevitable after our numerous discussions. You can't be me, I'm taken
