European Tribune

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The journalism world can survive without TV and without the current advertising driven model, and as these numbers show, TV journalism is going definitely going bye-bye. It's funny, on the rare occasions that I watch the national news on TV, 80% of the commercials are aimed at senior citizens. All the younger people are on the internet.

The new model is already defined. It's a two tier system. The lower level is free, and gives you access to 75% of the stories written in the past week. The upper tier is subscription based with a yearly fee between $10 and $100, gives you access to 100% of the articles written, and (hopefully) includes full access to the archives.

espn.go.com (sports journalism) has already implemented this - I pay them $15 a year for full access. The special features include blogs (a few of which I read because they are article aggregators linking to the rest of the sports media world), fantasy football stats / updates, and feature-length articles.

This should work especially well for local papers where there isn't much competition.

But they've also got to invest in quality, influence and impact. They need to invest in journalism that makes a difference in people's lives. That's a moral and leadership challenge - and a business opportunity for whoever can meet it."

This is the money quote. They don't have guaranteed eyeballs anymore - they're competing with small companies like dailykos who run with minimal overhead. On their side is the fact that the blogging world doesn't do journalism.

you are the media you consume.

by MillMan (millguy at gmail) on Mon May 5th, 2008 at 02:22:39 AM EST
On their side is the fact that the blogging world doesn't do journalism.

Generally true, but, as rdf noted above, TalkingPointsMemo does some real journalism.  It was really out in front on the US attorney scandal, and I think Josh Marshall actually nabbed himself a few awards for it.

WHEEEEEEEEEEEEEEEEEEEEE!

by Drew J Jones (blahblahblah@blahblahblah.com) on Mon May 5th, 2008 at 07:37:55 AM EST
[ Parent ]
Yeah, TPM is the one exception I know of. If blogs can find a way to get enough revenue through ads and/or subscriptions we'll see more of it.

you are the media you consume.

by MillMan (millguy at gmail) on Mon May 5th, 2008 at 01:50:54 PM EST
[ Parent ]

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