For example, a fortnight ago, The Guardian ran a story about "shock-worthy S&M style heels": Teetering on the brink.
This week, Gwyneth Paltrow staggered out in seven-inch high heels - and inadvertently killed off one of fashion's most ridiculous trends. Imogen Fox on the backlash against super-stilettos.
Now, probably this piece was written for the stereotypical Guardian reader... it was pro-flats.
Stiletto sales go sky high as Paltrow kick-starts craze for towering heels.